Bank Advertisements
As a bank Marketing Director, I helped the company improve the quality of their marketing campaigns by overhauling the ad design.
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Before |
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When I arrived to this position I had a lot of work to do on their print advertisement campaigns. One newspaper had even begun to reject the ads, citing their poor quality. To the left is a sample "before" ad. |
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After |
The first step I took was to have each of the nine bank logos redrawn as vector images. Second, I had all nine banks take professional quality photos, large enough for print. Finally, I decreased the clutter on the ads to create a more visually attractive advertisement. By simplifying the message and the disclosures, the ads became much more aesthetically pleasing. |
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